Composite scores are not averages wearing a suit
Normalising five metrics and summing them still hides the user who stopped paying but still opens the app. A walk through a wallet example.
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Writing from the desk, not a content calendar.
Short essays on Engagement Score Analytics as we actually teach it in Bangkok. No recaps of vendor release notes.
Recency bias in Thai subscription apps
Songkran, payday, and late-year campaigns can make a seven-day window look healthier than the year. How we annotate it in the Atlas.
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The Monday score review
A forty-minute agenda we use with House Vault teams so the engagement number is discussed before the campaign calendar.
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When NPS stops explaining churn
Survey scores and engagement composites answer different questions. Mixing them in one slide is how both get ignored.
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