Resonance Ledger
Build a composite engagement score from first principles: signal inventory, weighting without folklore, scorebands, drift, and a critique day in front of visiting chairs. Limited to twelve people.
Open the full syllabusCourses
Programmes for people who already have a score and no longer trust it.
Every studio is taught in English from Bangkok, with optional Thai-language office hours. Fees on each card are informational. Seats are confirmed by memo, not by a cart.
Quiet Frequency
A short studio on mid-funnel and “unsexy” events: save-for-later, partial checkout, help-centre search, and mute. You leave with a list of signals your current score ignores and a one-page case for adding two of them.
Taught four times a year. No warehouse access required; we supply a masked subscription dataset from a fictional Thai media app.
Threshold & Bandcraft
Set intervention thresholds so lifecycle messages stop firing on vanity spikes. You design three scorebands, name an owner for each, and write the stop condition that prevents a campaign from running on empty.
Best for lifecycle leads who already have a composite number and need the operating rules around it. Copywriting is out of scope.
Drift Watch for Product Leads
Learn a monthly ritual for catching when “highly engaged” no longer matches the product you ship. Covers cohort windows, silent feature launches, and the awkward meeting where marketing still quotes last year’s band.
Aimed at PMs and analytics leads sharing a score, not at engineers replacing a pipeline.